Tag Archives: S&M

Sunday Review: Starbucks Cup Strikes Back

As Thanksgiving comes around for another year, so it is also time to ignore it and go straight to Christmas. Ah Christmas, the more joyful and more marketable version of Hanukkah. No Santa, no reindeer, no celebrating. Sorry Jews, looks like you’ll have to settle for being the second-best holiday by default since no other holidays exist. Christmas is a time for annoyed passengers on crowded public transportation, beating your fellow human to get the last merchandise on the shelf because your little princess needs another doll she will only play with for two months, and screaming at your neighbor to turn off his display. I don’t care that they are bulbs made from the actual sand where Jesus was born, Carl, I need to sleep!

And just like every year for the past two years, it is also time to celebrate the holiest of holy traditions: Defending personal, religious faith through secular symbols on our coffee cups. Starbucks took a lot of heat last year from Fox News and now President-elect Donald Trump because they did not have any “Christmas” decorations on their cups. At first I was like, “Hey, a company has nothing to do with how I celebrate my religious holiday. Also, how is this news?”

I was about to go about my day when I realized why I was meant to be angry. We MUST be angry if we are Christian. Not because the cup was anti-Christmas. The plain cup symbolized the unity of people of different cultures and religion under one coffee cup. I don’t even allow that type of unity under my nation’s flag! So like any good person who wears their emotions on their sleeve and can’t handle anything that disagrees with them, I followed the lesson of the old adage: the customer is always belligerent.

After our success of knocking their stock percentage down two percent for a month, we all waited with bated breath to see how they would react this year. Twitter was open with our thumbs at the ready. Instead of angry protests with the hashtag #notmycoffee, people were surprised to find that the company was using Christmas themes again. Starbucks launched an instagram campaign and chose 13 cup designs from 13 women to ensure that their sales don’t dip at all this year. Hooray for us! We bullied a company who makes shitty coffee to make a cup design we like! We are the victorious who will now give them all of our hard-earned money! There is nothing more satisfying than directly aiding a company by telling them EXACTLY what they must do to get our money.

So there is no more to be said about Starbucks this year. They did everything right. Oh wait, there was that one thing. Timothy Treadstone, a true patriot who is still learning how the world works, decided to “test his first amendment rights” at his local Starbucks. He asked the employee to put Trump on his cup. When the employee refused, Treadstone began recording and explaining how he could get whatever he wanted on the menu with whichever name he desires.

After #trumpcup started trending, people online began to bash the movement as the worst boycott they have ever heard. Treadstone replied saying, “This is a social experiment…This is just something we’re doing to keep Starbucks accountable. We want to help out our economy, keep people accountable and have a little fun.”

This is a brilliant scheme. Pay money to find out if someone is willing to say a name that they write on a cup. If they don’t do it, film them not doing something they are not contractually expected to do. I’m not sure how this holds Starbucks accountable, or what they are accountable for, but I can’t see any downside to this campaign.

My freedom of speech is being infringed by your freedom of speech and I’m documenting the whole thing! And I’ll be paying today with Visa. See you tomorrow when I come back to test your other employees and try that new pumpkin spice latte #basicbitch.

There is no better way to show a company that they cannot control you than by walking through their doors and giving them money for services rendered. Take that Starbucks! I’ll be by soon myself after I buy pre-made food from a store that is probably in bed with you.

Your caffeine/corporate slave,

Cameron Campbell

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